GESTÃO DA COMUNICAÇÃO NAS ORGANIZAÇÕES: UMA ANÁLISE DA PRODUÇÃO CIENTÍFICA NO PERÍODO DE 2012 A 2021

Palavras-chave: Gestão. Comunicação. Bibliometria. Produção científica.

Resumo

O presente artigo tem o objetivo de analisar a produção científica sobre a gestão da comunicação nas organizações, dentro do campo das Ciências Sociais e Business Management. Para isso, realizou-se um estudo bibliométrico, por meio da seleção de trabalhos científicos publicados de 2012 a 2021 na base de dados Scopus. Também foi feita uma análise textual dos artigos selecionados com a utilização do software Iramuteq. A pesquisa revelou que nos últimos 10 anos, sobremaneira a partir de 2018, as publicações sobre gestão da comunicação têm se intensificado, com destaque para o segmento de mídias sociais e para a abordagem sob a ótica da comunicação estratégica. Tal fato ajudou a indicar que as organizações têm se movimentado no sentido de se ajustar às mudanças de comportamento dos seus públicos e da evolução das tecnologias da comunicação, conforme literatura no campo. Constatou-se ainda que a maior parte dos estudos é empírica e relacionada a empresas privadas, com ênfase às universidades e organizações não governamentais. Por meio dos resultados, foi sugerida uma agenda de pesquisa futura sobre a gestão da comunicação.

Biografia do Autor

Evellyn Delgado Abelha, Universidade Federal de Mato Grosso do Sul

Aluna do Mestrado Profissional em Administração Pública (PROFIAP) da Universidade Federal de Mato Grosso do Sul.

Alexandre Meira de Vasconcelos, Universidade Federal de Mato Grosso do Sul

Doutor em Engenharia de Produção pela Universidade Federal de Santa Catarina.

Filipe Quevedo-Silva, Universidade Federal de Mato Grosso do Sul

Doutor em Administração pela Universidade Nove de Julho.

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Publicado
2022-08-15
Seção
Artigos